Chanel
Shane Valentino designed a series of immersive physical environments for Chanel's global Gabrielle fragrance campaign, starring Kristen Stewart.
Client
Design Agency
Services
Installation
Challenge
Chanel needed to launch its first new fragrance in 15 years with a film that captured the rebellious spirit of Gabrielle Chanel — told through environment and movement.
Shane Valentino designed and built a series of fully physical environments — from a draped cocoon to a crystalline chamber to a sweeping seascape — each one a real, constructed space that Kristen Stewart moved through and broke out of on camera. Directed by Ringan Ledwidge.
Result
The campaign launched globally and earned Shane an Art Directors Guild Award nomination for Best Production Design.
