Red Stripe
Gregory Brunkalla directed the transformation of a London corner shop into a fully playable musical installation — glass bottles became trumpets, food cans became xylophones, and everyday products became percussion. Hidden cameras captured real customers discovering the experience.
Client
Red Stripe
Services
Immersive
Challenge
Red Stripe wanted to create a brand experience that felt authentic to its DIY spirit — no stages, no festivals, no polished marketing events. Just something unexpected in the real world.
Gregory Brunkalla and a team of creative technologists transformed a London corner shop overnight into a fully playable musical installation. Glass bottles became trumpets, food cans became xylophones, and brooms and boxes became percussion. Hidden cameras captured real customers discovering the experience as it happened.
Result
The hidden camera footage spread globally, earning millions of organic views and a Bronze Lion in the Design category at The Cannes Lions.
