Gregory Brunkalla directed "Angry Birds Live" for T-Mobile, a life-size interactive installation of the iconic mobile game built in a public plaza in Barcelona. Passersby used a smartphone connected to a giant air cannon to launch oversized Angry Birds at a full-scale set of blocks and exploding pigs, all accompanied by a twelve-piece brass band performing a live remix of the Angry Birds theme.
Client
T-Mobile
Services
Event
Challenge
T-Mobile wanted to demonstrate the power of smartphone connectivity in a way that would turn heads and go viral.
Brunkalla concepted and directed the construction and filming of a life-size Angry Birds game in a Barcelona city plaza. The entire event was open to the public and captured on camera to be turned into commercials and a long-form video.
Result
The final video earned three Bronze awards at the Eurobest Awards for Outdoor, Ambient Media, and Viral.
